Competitive Intelligence Rescue Getting It Right

Idioma: inglés

Editorial: Praeger, 2017

1440851603 / 9781440851605

Librería: Home-set, Mannheim, AlemaniaHome-set

Vendedor de 5 estrellas

Vendedor de IberLibro desde 13 de abril de 2026

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Descripción del artículo del vendedor

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resources-if it's executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working. Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organization-including medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universities-as well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI. Sprache: Englisch Gewicht in Gramm: 408.…

Título
Competitive Intelligence Rescue Getting It Right
Autor
Carolyn Vella, John McGonagle
Editorial
Praeger
Año de publicación
2017
Estado
Neu
Encuadernación
Gebundene Ausgabe
Idioma
inglés
ISBN 10
1440851603
ISBN 13
9781440851605
Peso del artículo
408 gramos

Home-set

Mannheim, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 13 de abril de 2026

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 10 a 12 días hábilesDe 8 a 10 días hábiles
Primer artículoEUR 49,90EUR 75,00
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Home-set

Alemania