Competitive Advantage: Creating and Sustaining Superior Performance. Este artículo no está disponible.
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Idioma: inglés
Editorial: Free Press, 1985
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- Usado
Librería: Orion Tech, Kingwood, TX, Estados Unidos de AmericaOrion Tech
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N° de ref. del artículo 0029250900-4-37997732
- Título
- Competitive Advantage: Creating and Sustaining Superior Performance
- Autor
- Michael E. Porter
- Editorial
- Free Press
- Año de publicación
- 1985
- Estado
- Fair
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 0029250900
- ISBN 13
- 9780029250907
- Peso del artículo
- 34 onzas
- Dimensiones
- 7x5x1
"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
“Acerca de” puede pertenecer a otra edición de este título.
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