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Competing Through Innovation : Essential Strategies For Small And Medium-Sized Firms

Bertrand Bellon and Graham Whittington

ISBN 10: 8120329341 / ISBN 13: 9788120329348
Editorial: PHI Learning
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Librería en AbeBooks desde: 30 de enero de 2009

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Descripción

To provide a clear understanding of what innovation really is the book analyses the different stages of an innovation project looks at how small firms can use their strengths to build partnership and develop ?innovation as a state of mind? and describes the different forms of innovation support that are available to business In doing so the authors take practical examples across EuropeInnovation especially for small firms is essential today for their development and possibly even for their survival Competing Through Innovation shows how innovation can be successfully managed and provides practical advice on how companies can develop and sustain the process of Innovation as a state of mindThis book will be essential reading for those who take and implement key decisions in the firms Anyone interested in the different strategies that the best businesses tested and developed in Europe will find it very useful 416 pp. N° de ref. de la librería 85843

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Título: Competing Through Innovation : Essential ...

Editorial: PHI Learning

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Sinopsis:

COMPETING THROUGH INNOVATION : ESSENTIAL STRATEGIES FOR SMALL AND MEDIUMSIZED FIRMS-PHI-GRAHAM WHITTINGTON-2006-EDN-1

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