How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
Kash, Rick, Calhoun, David
ISBN 10: 0062000454 ISBN 13: 9780062000453
Editorial: Harper Business, 2010
Usado
Encuadernación de tapa dura
Librería:
Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Honoris Librarius
Miembro de AbeBooks desde 1996
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de ref. del artículo E04D-02033
Sinopsis:
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Acerca de los autores:
Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author of The New Law of Demand and Supply. Kash works with companies around the world to help them grow through demand-based business models.
David Calhoun has been the chairman of the executive board and CEO of The Nielsen Company since 2006. Calhoun has previously served as the vice chairman of the General Electric Company, the president and chief executive officer of GE Infrastructure, and the chief executive of several other GE divisions and subsidiaries.
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Detalles bibliográficos
Título: How Companies Win: Profiting from ...
Editorial: Harper Business
Año de publicación: 2010
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Condición de la sobrecubierta: Sobrecubierta no Incluida