Sinopsis
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.Divided into four sections, this well-organized guide begins with a focus on building the foundation for selecting and applying community and public health education methods. It then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. The final section focuses on community and advocacy level methods. Key Features:3 new chapters! Applying a Health Literacy Framework (4) Applying Motivational Interviewing Techniques (7) and Exploring Digital Media Strategies ( )Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.Wholly revised chapter on legislative advocacyDiscussion of health promotion and various techniques including multi-level and multicomponent interventions.Practical examples throughout, including many on COVID- 9 Navigate eBook Access (included with the printed text and available stand-alone) for convenient online and offline access to the enhanced digital text.
Acerca de los autores
Dr. Bensley is a professor in the public health program and Director of the eHealth Innovations Group at Western Michigan University. Over the past 31 years, his research interests have focused on using technology modalities as a means for influencing health behavior change. He is the founder of wichealth.org, the largest WIC online parent–child feeding education and behavior change program, which has reached over 10 million WIC clients across 50 states and tribal nations, and the author of the patented Behavioral Intelligence Framework. In addition, Dr. Bensley has served as PI on over 365 externally funded grants and contracts, totaling over $23 million, primarily supporting the development and implementation of technology-based health behavior change programming. Dr. Bensley was a Fulbright Senior Scholar in 2003 focusing on health promotion activities at the Nelson Mandela University in South Africa and recently served as the national president of Eta Sigma Gamma health education honorary.'
Dr. Brookins-Fisher is a professor in the Division of Public Health within the School of Health Sciences at Central Michigan University. She is foremost considered a human rights advocate who believes in health equity and the importance of all people in society. She developed a public health policy and advocacy course for health professionals and enjoys taking students to meet with legislators about important public health issues. Dr. Brookins-Fisher has been involved in health education at the local, state, and national levels. She has been on the national boards and associated committees for the Society for Public Health Education and Eta Sigma Gamma health education honorary and currently leads a statewide coalition for Healthy Democracy Healthy People. Previously, she has served on the board of the Great Lakes Chapter of Society for Public Health Education and the Michigan Organization for Adolescent Sexual Health and as the president of national Eta Sigma Gamma.
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