Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Idioma: inglés

Editorial: Racom Communications, 2004

097045158X / 9780970451583

Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

Vendedor de 4 estrellas

Vendedor de AbeBooks desde el 23 de marzo de 2026

Tapa dura

Condición: Usado - Aceptable

EUR 9,77

 Gastos de envío gratis 
Se envía dentro de Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on force-feeding marketing messasges to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of hte world's leading research organizations, ouitline tomorow's blueprint for success. The model rsts on four corners of Precision, Relevance, Power, and REciprocity. ALl of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity.

N° de ref. del artículo CIN097045158XG

Título
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Autor
J Walker
Editorial
Racom Communications
Año de publicación
2004
Estado
Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
097045158X
ISBN 13
9780970451583

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde el 23 de marzo de 2026

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,73
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descripción de la tienda

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Especialidad

Second Hand - All Genre

Información empresarial del vendedor

SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538