Coercion: Why We Listen to What "They" Say. Este artículo no está disponible.Coercion: Why We Listen to What "They" Say

Argues that bosses, so-called experts, and authorities real and imaginary have taken over much of the decision-making power in our lives, and explains how the new technolgies and media innovations are being co-opted to shape our world and to damage individual initiative. 22,500 first printing.

Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.