One Click: Jeff Bezos and the Rise of Amazon.com

Richard L Brandt

8039 valoraciones de Goodreads

Idioma: inglés

Editorial: Penguin Putnam Inc, 2012

1591845858 / 9781591845850

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.…

N° de ref. del artículo CIN1591845858G

Título
One Click: Jeff Bezos and the Rise of Amazon.com
Autor
Richard L Brandt
Editorial
Penguin Putnam Inc
Año de publicación
2012
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1591845858
ISBN 13
9781591845850

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Montgomery, IL Estados Unidos de America 60538