Click Here: The Art and Science of Digital Marketing and Advertising

Schultz, Alex

ISBN 10: 0316597597 ISBN 13: 9780316597593

Editorial: Little, Brown Spark (edition ), 2025

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With dust jacket. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. N� de ref. del art�culo 0316597597-10-1-29

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Sinopsis:

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." --Mark Zuckerberg, CEO, Meta

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?

The answers are right here, thanks to Alex Schultz.

Alex's unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.

"Few people understand marketing and growth better than Alex." --Daniel Ek, CEO, Spotify

Acerca del autor:

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world's largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, The Financial Times noted that "If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it." Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford.

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T�tulo: Click Here: The Art and Science of Digital ...
Editorial: Little, Brown Spark (edition )
A�o de publicaci�n: 2025
Encuadernaci�n: Hardcover
Condici�n: New
Condici�n de la sobrecubierta: Sobrecubierta no Incluida

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Click Here: The Art and Science of Digital Marketing and Advertising

Schultz, Alex

Publicado por Little, Brown Spark, 2025

ISBN 10: 0316597597 ISBN 13: 9780316597593

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Schultz, Alex

Publicado por Little, Brown Spark (edition ), 2025

ISBN 10: 0316597597 ISBN 13: 9780316597593

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Schultz, Alex

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ISBN 10: 0316597597 ISBN 13: 9780316597593

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