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Detalles bibliogr�ficos

T�tulo: Cim Paper 4 - Marketing Fundamentals: Study Text (2000): Exam Dates - 12-00, 06-01 (CIM Study Text: Certificate)
Editor: BPP Publishing Ltd 29/06/2000
Fecha de publicaci�n: 2000
Idioma: Ingl�s
ISBN 10: 0751741035
ISBN 13: 9780751741032
Encuadernaci�n: Paperback
Edici�n: 2� Edici�n
Estado: Very Good

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Sinopsis

This study text focuses on the fundamentals of marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

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