Changing the World Is the Only Fit Work for a Grown Man
Harrison, Steve
ISBN 10: 0957151500 ISBN 13: 9780957151505
Editorial: Adworld Press, 2012
Usado
Paperback
Librería:
WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 16 de marzo de 2007
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de ref. del artículo GOR006373567
Sinopsis:
This is the story of a ’sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine’s ’patron saint’, Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Reseña del editor: This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
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Detalles bibliográficos
Título: Changing the World Is the Only Fit Work for ...
Editorial: Adworld Press
Año de publicación: 2012
Encuadernación: Paperback
Condición: Good