The Change Function : Why Some Technologies Take off and Others Crash and Burn

Coburn, Pip

ISBN 10: 1591841321 ISBN 13: 9781591841326

Editorial: Penguin Publishing Group, 2006

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

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Descripci�n

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

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Detalles bibliogr�ficos

T�tulo

The Change Function : Why Some Technologies Take off and Others Crash and Burn

Editor

Penguin Publishing Group

Fecha de publicaci�n

2006

Idioma

Ingl�s

ISBN 10

1591841321

ISBN 13

9781591841326

Encuadernaci�n

Encuadernaci�n de tapa dura

Estado

Very Good

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Sinopsis

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Acerca del autor

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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