Catalog Design Progress: Advancing Standards in Visual Communication

Descripción

With the business card of R. D. "Bud" St. John of Sweet's Catalog Service, tipped in at front. A very early work on catalog design published by Sweet's, a clearing house for trade catalogs selling a range of products in the field of construction supplies, by two pioneers in information design. Sutnar, the Art Director at Sweet's, was a Czech designer and a pioneer in designing infographics. Sweet's pioneered a way to take something as mind numbing as researching plumbing supplies and create a readable yet sexy catalog for architects and contractors. The design of this book on catalog design is bold and pleasing, with great graphic design and typography, printed in a variety of colors. Oblong 4to, unpaginated, with the yellow glassine frontispiece present. Paper covered boards printed in 3 colors, spiral bound. Covers and spine dusty, internally bright and clean. OCLC: 1864602.

N° de ref. del artículo 24802

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Detalles bibliográficos

Título

Catalog Design Progress: Advancing Standards in Visual Communication

Editor

Sweet's Catalog Service, New York

Fecha de publicación

1950

Encuadernación

Hardcover

Estado

Very good condition