The Capture Campaign (Paperback)
Idioma: inglés
Editorial: Executive Strategy Publishing, 2025
- Tapa blanda
- Nuevo
Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
Vendedor de IberLibro desde 29 de junio de 2022
Condición: Nuevo
EUR 46,85
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Paperback. Why do some federal contractors consistently win while others struggle despite comparable technical expertise?The answer lies in timing. Market leaders in federal contracting understand a fundamental truth: contracts go to organizations that shape procurement outcomes 18 to 36 months before competition begins, not those who wait for RFPs to guide their strategy.The Capture Campaign reveals the strategic positioning methodologies that enable consistent 60% win rates and above through early customer engagement, requirements shaping, and competitive intelligence. While most contractors discover opportunities when solicitations appear on SAM.gov, this book shows you how to identify and influence those opportunities during agency strategic planning, budget formulation, and market research phases when evaluation criteria are still forming and customer preferences remain flexible.What You'll Learn: Master pre-RFP positioning that influences procurement outcomes before formal competition begins. Understand federal procurement development cycles and optimal engagement timing at each phase. Build customer relationships that provide competitive intelligence and requirements influence opportunities. Develop competitive intelligence operations that reveal rival strategies and market positioning gaps. Create win strategies that leverage organizational strengths while addressing competitor vulnerabilities. Validate solutions through customer feedback during legitimate market research activities. Form high-performance capture teams that execute sophisticated strategies consistently.Why This Book Is Different: Most federal contracting books focus on proposal writing mechanics and FAR compliance, teaching you how to respond after requirements are published. The Capture Campaign focuses on strategic positioning, teaching you how to shape requirements and influence evaluation criteria long before your competitors recognize opportunities exist.This is not theory. Every strategy, methodology, and technique comes from real-world application in major federal procurements across defense, civilian, and intelligence agencies. You'll learn the same capture management disciplines that enable market leading contractors to achieve predictable revenue growth and increasingly defensible competitive positions.Who Should Read This Book: Business development professionals seeking to move beyond reactive bidding. Capture managers building sophisticated pre-RFP positioning campaigns. Small and mid-size contractors competing against larger, established firms. Corporate executives investing in federal market expansion. Proposal managers wanting to understand strategic context before RFP release.The Federal Contracting Reality: Federal procurement operates on hidden timelines. The formal solicitation process spans 90 to 180 days, but real procurement cycles begin 18 to 36 months earlier when agencies first identify operational challenges. By RFP release, evaluation criteria have solidified, technical approaches have gained validation, and customer preferences have crystallized.The Capture Campaign provides the strategic foundation for consistent procurement success through customer engagement excellence, competitive intelligence mastery, solution development and validation, advanced competitive positioning, and disciplined execution planning.Stop reacting to published requirements. Start shaping procurement outcomes through strategic positioning that creates sustainable competitive advantages your rivals cannot easily replicate.Your competitive advantage begins 18 months before the RFP. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
N° de ref. del artículo 9798993747613
- Título
- The Capture Campaign (Paperback)
- Autor
- Robert Tibbs
- Editorial
- Executive Strategy Publishing
- Año de publicación
- 2025
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 13
- 9798993747613
Why do some federal contractors consistently win while others struggle despite comparable technical expertise?
The answer lies in timing. Market leaders in federal contracting understand a fundamental truth: contracts go to organizations that shape procurement outcomes 18 to 36 months before competition begins, not those who wait for RFPs to guide their strategy.
The Capture Campaign reveals the strategic positioning methodologies that enable consistent 60% win rates and above through early customer engagement, requirements shaping, and competitive intelligence. While most contractors discover opportunities when solicitations appear on SAM.gov, this book shows you how to identify and influence those opportunities during agency strategic planning, budget formulation, and market research phases when evaluation criteria are still forming and customer preferences remain flexible.
What You'll Learn:
Master pre-RFP positioning that influences procurement outcomes before formal competition begins. Understand federal procurement development cycles and optimal engagement timing at each phase. Build customer relationships that provide competitive intelligence and requirements influence opportunities. Develop competitive intelligence operations that reveal rival strategies and market positioning gaps. Create win strategies that leverage organizational strengths while addressing competitor vulnerabilities. Validate solutions through customer feedback during legitimate market research activities. Form high-performance capture teams that execute sophisticated strategies consistently.
Why This Book Is Different:
Most federal contracting books focus on proposal writing mechanics and FAR compliance, teaching you how to respond after requirements are published. The Capture Campaign focuses on strategic positioning, teaching you how to shape requirements and influence evaluation criteria long before your competitors recognize opportunities exist.
This is not theory. Every strategy, methodology, and technique comes from real-world application in major federal procurements across defense, civilian, and intelligence agencies. You'll learn the same capture management disciplines that enable market leading contractors to achieve predictable revenue growth and increasingly defensible competitive positions.
Who Should Read This Book:
Business development professionals seeking to move beyond reactive bidding. Capture managers building sophisticated pre-RFP positioning campaigns. Small and mid-size contractors competing against larger, established firms. Corporate executives investing in federal market expansion. Proposal managers wanting to understand strategic context before RFP release.
The Federal Contracting Reality:
Federal procurement operates on hidden timelines. The formal solicitation process spans 90 to 180 days, but real procurement cycles begin 18 to 36 months earlier when agencies first identify operational challenges. By RFP release, evaluation criteria have solidified, technical approaches have gained validation, and customer preferences have crystallized.
The Capture Campaign provides the strategic foundation for consistent procurement success through customer engagement excellence, competitive intelligence mastery, solution development and validation, advanced competitive positioning, and disciplined execution planning.
Stop reacting to published requirements. Start shaping procurement outcomes through strategic positioning that creates sustainable competitive advantages your rivals cannot easily replicate.
Your competitive advantage begins 18 months before the RFP.
“Sinopsis” puede pertenecer a otra edición de este título.
CitiRetail
Stevenage, Reino Unido
Vendedor de IberLibro desde 29 de junio de 2022
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 7 a 14 días hábiles | De 7 a 60 días hábiles |
|---|---|---|
| Primer artículo | EUR 43,73 | EUR 43,73 |
Métodos de pago
Descripción de la tienda
Online business
Información empresarial del vendedor
ABC BOOKS LIMITED
10 John Street
London, Reino Unido WC1N 2EB
Condiciones de venta
Orders can be returned within 30 days of receipt.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a CitiRetail, Stevenage, United Kingdom, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Please note that titles are dispatched from our US, Canadian or Australian warehouses. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 7-14 days.