CRM Goes Digital | Design and Use of Digital Customer Interface in Marketing, Sales and Service
Sabine Kirchem (u. a.)
ISBN 10: 365845797X ISBN 13: 9783658457976
Editorial: Springer, 2025
Nuevos
Buch
Librería:
preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 5 de agosto de 2024
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
CRM Goes Digital | Design and Use of Digital Customer Interface in Marketing, Sales and Service | Sabine Kirchem (u. a.) | Buch | Management for Professionals | xiii | Englisch | 2025 | Springer | EAN 9783658457976 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. N° de ref. del artículo 129765925
Sinopsis:
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Acerca del autor:
Sabine Kirchem is the Vice President of Marketing and Communications at DIGITALL (Karlsruhe, Germany). With 30 years of experience, she is well-versed in current trends and technologies. She has also written and published several studies, books, and numerous articles on Customer Management and Marketing.
Dr. Martin Stadelmann is an expert in advanced customer management and has been accompanying companies in multiple industries toward holistic CRM. He is an associate lecturer at the University of St. Gallen (Switzerland), and he has co-founded the executive education program "Master of Advanced Studies in CRM“ at the Zurich University of Applied Sciences, as well as the Swiss CRM Expert Forum.
Mario Pufahl is Chief Sales Officer at DIGITALL and has over 20 years of digitalization experience for DAX, M-DAX, and medium-sized companies. He is a recognized expert, lecturer, management consultant and author of numerous articles, studies and books on sales, CRM and sales controlling.
David Laux is the CEO of DIGITALL, an active business angel and investor in innovative startups, and a member of the advisory board of several European companies. He is a respected visionary leader known for combining a growth focus with innovative thinking and a clear commitment to business objectives with a special human touch.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: CRM Goes Digital | Design and Use of Digital...
Editorial: Springer
Año de publicación: 2025
Encuadernación: Buch
Condición: Neu