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Detalles bibliogr�ficos

T�tulo: CONSUMER BEHAVIOR 4E: Concepts and Applications
Editor: McGraw-Hill Education (ISE Editions) 01/05/1993
Fecha de publicaci�n: 1993
Idioma: Ingl�s
ISBN 10: 0071125116
ISBN 13: 9780071125116
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Very Good

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Sinopsis

An analysis of change in retailing, looking at retailing as entertainment, retail theatre, and other evolving customized retail formats, including examples based on a range of retail venues and comprehensive cases. Aimed at undergraduate students on retail management courses.

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Northeast Louisiana University

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