The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profit Growth

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Críticas: I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in any leadership role. This book will help you to act differently and lead new growth for your business. --Alex Gourlay, CEO, Boots the Chemists

Having worked with Stuart Cross on strategy projects, I am delighted that he has written The CEO s Strategy Handbook, which provides business leaders with a practicable and actionable approach to strategy. One of Stuart s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals. The CEO s Strategy Handbook shows you the way to do this with your team. --Ian Filby, CEO, DFS Limited

Stuart Cross calls this work a handbook , which is like calling the Mona Lisa a sketch. It s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision-making. It could just as easily be called, Everything You Need To Know To Create Powerful Growth Strategies. --Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible