From Buzz to Bond : How to Stop Chasing Hype and Build a Lasting Music Career
Idioma: inglés
Editorial: Bookbaby, 2025
- Tapa blanda
- Usado
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Vendedor de IberLibro desde 6 de abril de 2009
Condición: Usado - Como Nuevo
EUR 13,42
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N° de ref. del artículo 52446632
- Título
- From Buzz to Bond : How to Stop Chasing Hype and Build a Lasting Music Career
- Autor
- Hyatt, Ariel
- Editorial
- Bookbaby
- Año de publicación
- 2025
- Estado
- As New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0989521028
- ISBN 13
- 9780989521024
*From Buzz to Bond* pulls back the curtain on the false promises of Buzz Marketing, where artists become trapped in "danger loops" of dopamine hits, chasing numbers that look impressive but don't translate into sustainable success. Music marketing veteran and Cyber PR founder Ariel Hyatt reveals how these cycles leave musicians burned out, frustrated, and no closer to real fans.
Instead, she introduces Bond Marketing: a system built on direct fan engagement, community-building, and long-term loyalty. Through the Bond Marketing Funnel—a clear, 10-step framework—you'll learn how to move beyond vanity metrics and foster genuine relationships that last. You'll discover how to shift your mindset, create authentic interactions, and stop pouring money into ads and trends that don't convert into meaningful support.
Along the way, Hyatt introduces the concept of the Three Communities every artist must understand:
- **Ambient Fans** who are aware of you
- **Engaged Fans** who pay attention and interact
- **Superfans** who support, advocate, and stick with you over the long term.
By recognizing where your audience truly is—and meeting them with the right strategies—you can build a devoted fanbase that grows organically and stays loyal for years to come.
Whether you're an emerging musician overwhelmed by today's digital noise or an established artist seeking a deeper, more fulfilling path, *From Buzz to Bond* offers a roadmap to reclaim your career. It's time to stop chasing empty numbers and start building something real: a vibrant community, direct ownership of your audience, and a lasting legacy rooted in genuine fan connection.
If you're ready to leave the hamster wheel of hype behind, this book will show you how.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
"I'm a thinking partner," Ariel explains. "A mind-numbing amount of new music is released daily—navigating alone is overwhelming. An empathic, experienced cheerleader who coaches, advises, and shortens the learning curve can make a profound difference."
Ariel's desire to help artists is deeply personal and is literally in her blood. Her mother is a New York Times Best Selling author and speaker who dedicated her life to empowering women. While her mom was touring the world speaking, her father, an Emmy Award-winning producer, enjoyed a prolific documentary career but struggled to adapt to the rapidly changing film industry. "What my father went through mirrors what I see musicians face today. The world shifts quickly, and without the ability to adapt, you can get left behind. Witnessing him falter motivates me to be resourceful and resilient for my artists."
This firsthand understanding of creative challenges drives Ariel's devotion to the artist's mindset and the power of music. It fuels her work as an author, podcaster, and course creator. "There's a science to effectively growing your music career, but there's no definitive roadmap—the journey is unique to each artist."
Ariel's commitment to educating artists has taken her to over 70 conferences in 13 countries, including SXSW (where she's spoken 19 times), CMJ, MONDO, Vivid Sydney, Hubspot Ignite, and Social Media Week New York. She has also toured Canada and Australia, teaching marketing masterclasses to artists and creating multiple courses for top music industry colleges and universities.
She has written six books on PR, crowdfunding, and new media, including Music Success in 9 Weeks, Musician's Roadmap to Facebook & Twitter, Cyber PR for Musicians, Social Media Tuneup, Crowdstart, and The Ultimate Guide to Music Publicity.
Years ago, Ariel realized that while publicity is essential, it's just one piece of the puzzle. "The two things most artists I talk to are missing are a plan and a team. That's what we're here to provide. The problem is, most teams aren't accessible to artists until they're already well-established."
This is what makes Cyber PR unique. Ariel and her team specialize in creating long-term strategy plans called Total Tuneups, offering a rare combination of art and commerce tailored to musicians. "In today's digital marketing climate, it's easy to feel overwhelmed by the sheer amount of work involved. We love rolling up our sleeves to help musicians connect to themselves first and then to their fans in meaningful ways."
Born and raised in New York City, Ariel still lives in Manhattan with her husband, son, and their 20-year-old tabby, Hunter C. Thompson (the "C" stands for cat). She serves on the boards of Women in Music and Sweet Relief Musicians Fund, and is a proud graduate of Leadership Music in Nashville. In 2024, she founded RISE (an acronym for Resources, Impact, Support, and Empowerment), a high-level mastermind and networking group for women who have been in the industry for 15 years or more.
“Acerca de” puede pertenecer a otra edición de este título.
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Vendedor de IberLibro desde 6 de abril de 2009
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