Business Research Methods and Statistics Using SPSS
Burns, Robert P.; Burns, Richard
ISBN 10: 1412945305 ISBN 13: 9781412945301
Editorial: SAGE Publications Ltd, 2008
Usado
Encuadernación de tapa blanda
Librería:
ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G1412945305I4N10
Sinopsis:
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Acerca del autor: Robert B. Burns is a retired professor who spent 40 years teaching research methods and statistics in universities around the world, including Head of Department of the Postgraduate School of Education at Bradford University and Professor of Applied Psychology at Cape Town University. He still works part-time in the Business Faculty of the University of the Sunshine Coast, Queensland, Australia.′
Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.
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Detalles bibliográficos
Título: Business Research Methods and Statistics ...
Editorial: SAGE Publications Ltd
Año de publicación: 2008
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good
Condición de la sobrecubierta: No Jacket