This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

Tad Lathrop

92 valoraciones de Goodreads

Idioma: inglés

Editorial: Watson-Guptill Publications, 2003

0823077292 / 9780823077298

Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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Descripción del artículo del vendedor

(Book). The maxim in the music industry has always been You can't make it on talent alone, and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply create a marketing plan, know your audience, be familiar with the laws of commerce but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (Twenty Profile-Building Ideas to Use Right Now), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.…

N° de ref. del artículo 00104703486

Título
This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Autor
Tad Lathrop
Editorial
Watson-Guptill Publications
Año de publicación
2003
Estado
Very Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0823077292
ISBN 13
9780823077298

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,83
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538