AI in Business Management : Bridging the Gap between Technology and Strategy

AI in Business Management: Bridging the Gap Between Technology and Strategy discusses how artificial intelligence might be used as a strategic enabler throughout contemporary organizations. The book makes AI accessible to business leaders, managers, and decision-makers, providing applied knowledge of how technological capabilities might be matched with corporate strategy. Interweaving case studies, real-world implementations, and forward-looking examination, it illustrates how AI may be used to fuel innovation, operational effectiveness, and competitive advantage when applied carefully within business models.

Designed for professionals, MBA students, consultants, and academics, the book equips readers with a balanced understanding of AI’s potential and limitations. It addresses key themes such as digital transformation, ethical AI use, change management, and data-driven decision-making without requiring deep technical knowledge.

Readers will gain from practical frameworks, strategic planning resources, and advice on navigating AI adoption in different organizational environments. Whether a digital leader or an executive wanting to future-proof an enterprise, this book provides a critical guide to converting AI technology into strategic effect.

Dr. Jay Kumar Pandey is currently working as an Assistant Professor in the Department of Electronics and Communication Engineering at Shri Ramswaroop Memorial University, Barabanki (U.P.) India. Dr. Pandey has completed his Ph.D in 2022. Dr. Pandey has done his M.Tech with specialization in Power Control (Instrumentation) and also done his MBA from Finance and Marketing. His subjects of interest are related to Artificial Intelligence, Biomedical Image Processing, Image Processing, IoT, Machine Learning and Solar PV. Dr. Pandey has published 4 edited book in IGI and Apple Academy & CRC Press. He has 14 years of teaching and research experience has published more than 20 research papers in national and international journals /conferences & more than 15 Book Chapters. Dr. Pandey is also Editor of Journal of Technology Innovations and Energy United States.

Dr. Mritunjay Rai is currently working as an Assistant Professor in the Department of Electrical & Electronics Engineering at Shri Ramswaroop Memorial University, Barabanki (U.P.) India. Dr. Rai has completed his Ph.D. in Thermal imaging applications in the department of Electrical Engineering from IIT-ISM Dhanbad, Master of Engineering (with distinction) in Instrumentation and Control from Birla Institute of Technology-Mesra, Ranchi, and B.Tech in ECE from Shri Ramswaroop Memorial College of Engineering and Management, Lucknow. Dr. Rai has more than 12 years of working experience in research as well as academics. In addition, he has guided several UG and PG projects. He has published many research articles in reputed journals published by Springer, Elsevier, IEEE, Inderscience, and MECS. He has contributed many chapters to books published by Intech Open Access, CRC, IGI Global, and Elsevier. He is an editor of books (edited) published by reputed publishers Wiley, AAP, NOVA & amp; IGI.

Dr. Samrat Ray is serving as the Dean and Head of International Relations at IIMS, Pune. He has completed his PhD from St. Petersburg, Russia in the field of economics and management at Peter the Great Saint Petersburg Polytechnic University. He has worked under the Russian government in various advanced fields of neuro marketing, sensory marketing, behavioral economics and big data innovations in the top ten Russian research framework laboratories in Moscow. Additionally, he has completed three master's degrees with distinction from premier European and Indian universities in advanced management sciences. He is a prolific author and researcher, having more than 50 Scopus-indexed publications in peer-reviewed journals from reputed publishers like Sage, Elsevier, Frontiers, and Hindawi belonging to the Q1 segment.

Dr. Ray has been the author of six international and national patents on innovation and marketing management from the USA, Australia, India and Canada. He has served as a keynote speaker and conducted management development programs for various Fortune 500 companies in Europe and Dubai. He has also been the author of two books on machine learning and artificial intelligence. He has international experience working with Dubai Education departments to start new courses and training programs and has been involved with the Russian Innovation Network and Russian education forums. Moreover, he has also been involved with incubations at IIM Calcutta for strategy and policy-making for new start-ups and provided consulting for new start-up companies. Currently, he is ranked in the top two percent of global scientists and 47th in Russia in management sciences by the AD science research index for global ranking 2023 for scientists. He has also been the recipient of various honors and prizes globally for his contribution to management sciences.