Business and Consumer Analytics : New Ideas
Idioma: inglés
Editorial: Springer, 2019
- Tapa dura
- Nuevo
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Vendedor de AbeBooks desde 6 de abril de 2009
Condición: Nuevo
EUR 298,37
Cantidad disponible: Más de 20 disponibles
Añadir al carritoN° de ref. del artículo 34751462-n
- Título
- Business and Consumer Analytics : New Ideas
- Autor
- Moscato, Pablo (EDT); De Vries, Natalie Jane (EDT)
- Editorial
- Springer
- Año de publicación
- 2019
- Estado
- New
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 303006221X
- ISBN 13
- 9783030062217
This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies.
The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields.
Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services.
Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Pablo Moscato is co-director of HMRI’s Information Based Medicine research program.
He obtained his Bachelor of Science degree from the University of La Plata in Argentina before completing a PhD at the University of Campinas in Brazil. During a postdoctoral position at the California Institute of Technology, he developed a new methodology called ‘memetic algorithms’ which is now widely used around the world.
Pablo Moscato has made several key advances in personalised medicine over the past 27 years of his career including identifying important biomarkers and hallmarks of cancer and epilepsy. He has also identified gene expression maps for multiple sclerosis and developed algorithms for successfully discovering biomarkers for Alzheimer’s disease with high accuracy for predicting the onset of the disease, which was previously thought to be a disease somewhat precarious to predict. Pablor Moscato has won several prestigious awards including the best paper award at the First European Workshop in Evolutionary Computation and Bioinformatics and has also been an invited keynote speaker at numerous scientific conferences including the Metaheuristics International Conference in Singapore and the Congress of the Chilean Institute of Operations Research in 2011. He has successfully supervised more than 13 PhD candidates to completion and is currently supervising another 12 candidates enrolled at the University of Newcastle. Pablo Moscato has also gained more than $11 million in project grant funding over the past 15 years.Pablo Moscato is an Australian Research Council (ARC) Future Fellow and Founding Director of the University of Newcastle’s Priority Research Centre (PRC) for Bioinformatics, Biomarker Discovery and Information-Based Medicine and also the Newcastle Bioinformatics Initiative.
Natalie de Vries is a Conjoint Research Fellow of the University of Newcastle, Australia and a Business Consultant for Atos; a French multinational IT service and consulting company. She holds a B.Com in Economics, a B.Bus in International Business and Marketing and a first-class Honours thesis in Marketing at the University of Newcastle. She has worked at the University's Priority Research Centre for Bioinformatics, Biomarker Discovery and Information-Based medicine (CIBM), which was later re-branded as the group of Life and Economy Applications of Data Science (LEADS). Here she conducted interdisciplinary research with computer scientists in the field of computational social science and she was in charge of the centre's outgoing communications to the general and online community and engaged with private donors of the centre.
Natalie's research publications encompass computational social science, marketing, online consumer behaviour, social media, clustering, network analytics and related areas. In her consultancy work she focuses on digital transformation projects, AI and analytics projects and implementations in the retail and telecom sectors.
“Acerca de” puede pertenecer a otra edición de este título.
GreatBookPrices
Columbia, MD, Estados Unidos de America
Vendedor de AbeBooks desde 6 de abril de 2009
Tarifas de envío en Estados Unidos de America
| Artículo | De 5 a 14 días hábiles | De 8 a 14 días hábiles |
|---|---|---|
| Primer artículo | EUR 2,27 | EUR 2,27 |
Métodos de pago
Descripción de la tienda
SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.…
Información empresarial del vendedor
Expert Trading Limited
9220 Rumsey Road, Suite 101
Columbia, MD Estados Unidos de America 21045
Condiciones de venta
Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 6310 Stevens Forest, suite 200, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a GreatBookPrices, Bensenville, Illinois, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Our warehouses across the globe are fully operational without substantial delays. We are working hard and continue to overcome the daily challenges presented by COVID-19. We appreciate your understanding.
Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA