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Detalles bibliogr�ficos

T�tulo: Business Checklists: Marketing & Strategy (BC)
Editor: Hodder & Stoughton
Idioma: Ingl�s
ISBN 10: 0340742909
ISBN 13: 9780340742907
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good

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Sinopsis

This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist's objectives; a definition of the management function or strategy; benefits and pitfalls of each topic; guidelines to a range of modern management techniques; details of additional information for further investigation including useful addresses and secondary reading; do's and don'ts; and "thought starters".

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