The Business of Analytics (Paperback)

Descripción:

Paperback. This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:Real-world case studies demonstrating successful analytics integration across industriesInteractive learning elements that reinforce key concepts through hands-on applicationIndustry insights from leading professionals who leverage analytics dailyPractical applications showcasing how analytical frameworks solve authentic business challengesThe text addresses critical statistical concepts while providing a road map for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking. This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies.This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de ref. del artículo 9781041045076

Denunciar este artículo

Sinopsis:

Acerca del autor:

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.