Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business

Business the Amazon.com Way Launched as a web site in July 1995, Amazon.com Inc. today has a market valuation of $6 billion, more than the combined value of Barnes and Noble and Borders, its biggest competitors online and off. It continues to be the subject of hot discussion at business breakfasts and lunches by current and potential investors, Web watchers and, of course, investment managers. As this book goes to press Amazon.com stock is trading at around $209 a share, 23 times its May 1997 IPO price of $9 a share, although the organization has yet to make a profit. Just how did Jeff Bezos create the phenomenon that is Amazon.com? How can the rest of us learn from his ambition and apply it to our own dreams? How can we use his strategies and tactics in our own businesses and careers? In Business the Amazon.com Way Rebecca Saunders reveals the secrets, deals, schemes and dreams of one of the world?s web superstars. She entertainingly charts the rise and rise of this digitalicon and takes a sideways look at how Amazon.com rose from nothing to dominate internet retailing. Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and a source of invaluable business lessons for the next generation of winners. Big Shots Series Secrets of the world?s digital giants How do people like Michael Dell and Jeff Bezos get to have it all? How did they start a business on a shoestring with only a vision to sustain them and end up dominating their market, amassing vast personal fortunes? Why do investors go crazy every time a high-tech newcomer is launched on the stockmarket? Digital Giants reveals the secrets, deals, schemes and dreams of the world?s most innovative techno superstars.