Business Acumen for Strategic Communicators (Paperback)

Idioma: inglés

Editorial: Emerald Publishing Limited, Bingley, 2024

1837970858 / 9781837970858

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Descripción del artículo del vendedor

Paperback. Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA.Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises.Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Drawing on Ragas and Culps prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9781837970858

Título
Business Acumen for Strategic Communicators (Paperback)
Autor
Matthew W. Ragas
Editorial
Emerald Publishing Limited, Bingley
Año de publicación
2024
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1837970858
ISBN 13
9781837970858

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,03EUR 39,28
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029