T�tulo: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Editor: HOW Books
Fecha de publicaci�n: 2013
Idioma: Ingl�s
ISBN 10: 144033143X
ISBN 13: 9781440331435
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: New

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Sinopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

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An Adams Media author.

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Descripci�n de la librer�a

Sharing is the best surprise When we share our excess with others we�re often surprised by what we feel, what changes in us, and who we get to know in the process. Sharehouse Goods exists to create that experience for as many people as possible. Sharehouse Goods receives excess stuff from individuals or organizations (our sharers), and then we liquidate that stuff, creating jobs for people in Milwaukee. The process is simple: we receive what people are willing to share, and then we sell it online or at our storefront, creating revenue for the sharers (to keep or to donate), and jobs for people who are struggling to find employment. There�s a lot of sharing going on, and even more surprises, at Sharehouse Goods.

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Informaci�n empresarial del vendedor

Sharehousegoods
WI, U.S.A.

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