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T�tulo: Build a Brand Like Trader Joe's
Editor: bikewriter.com
Fecha de publicaci�n: 2007
Idioma: Ingl�s
ISBN 10: 0979167302
ISBN 13: 9780979167300
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: good

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Sinopsis

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

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