T�tulo: British public opinion : a guide to the history and methodology of political opinion polling / Robert M. Worcester ; :, : pbk, : hard.-- B. Blackwell; 1991.-- (Making contemporary Britain).
Editor: Basil Blackwell, (Oxford, UK & Cambridge, Mass., USA)
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0631170596
ISBN 13: 9780631170594
Encuadernaci�n: Softcover
Estado: Good

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Sinopsis

This book provides an historical overview of political opinion polling in Britain. It begins with the founding of the Gallup Poll in 1937, and gives a brief account of opinion polls until the beginning of the Thatcher era. It then proceeds to a detailed analysis of the influence and methodology of opinion polls in the 1980s, with particular reference to the two general elections of that decade. The book ends with a description of the mechanics and skills involved in taking polls, and a consideration of their effect on the democratic process and of the reasons why some people would like to ban them.

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