Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association). Este artículo no está disponible.
Idioma: inglés
Editorial: Emerald Publishing Limited, 2022
- Tapa blanda
- Nuevo
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Vendedor de IberLibro desde 25 de marzo de 2015
Condición: Nuevo
EUR 32,66
Descripción del artículo del vendedor
In English.
N° de ref. del artículo ria9781803821887_new
- Título
- Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association)
- Autor
- Aksehirli, Zeynep; Bart, Yakov; Chan, Kwong; Pauwels, Koen
- Editorial
- Emerald Publishing Limited
- Año de publicación
- 2022
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1803821884
- ISBN 13
- 9781803821887
- Peso del artículo
- 332 gramos
- Serie
- Libro 3 de 4: American Marketing Association
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Zeynep Aksehirli is an Associate Professor of Management and Organizational Development. She has published various articles and books on corporate culture, and network structures.
Yakov Bart is an Associate Professor of Marketing, named as one of the world’s top 40 undergraduate business school professors.
Kwong Chan is an Academic Specialist who has published research across domains including Product Innovation, Advertising, Public Policy, Engineering and Marketing.
Koen Pauwels is Distinguished Professor, named a worldwide top 2% scientist. He has published 4 books and over 80 articles on marketing effectiveness. While writing this book, Koen was President of the American Marketing Association’s Academic Council.
“Acerca de” puede pertenecer a otra edición de este título.