Branding and Corporate Identity | A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

Barbara Wasmuht

ISBN 10: 363909333X ISBN 13: 9783639093339

Editorial: VDM Verlag Dr. Müller, 2013

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Sinopsis:

Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Rese�a del editor: Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

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T�tulo: Branding and Corporate Identity | A ...
Editorial: VDM Verlag Dr. M�ller
A�o de publicaci�n: 2013
Encuadernaci�n: Taschenbuch
Condici�n: Neu

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Branding and Corporate Identity : A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

Wasmuht, Barbara

Publicado por VDM Verlag Dr. Mueller E.K., 2008

ISBN 10: 363909333X ISBN 13: 9783639093339

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Branding and Corporate Identity

Wasmuht, Barbara

Publicado por VDM Verlag Dr. Mueller E.K., 2008

ISBN 10: 363909333X ISBN 13: 9783639093339

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Branding and Corporate Identity : A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

Wasmuht, Barbara

Publicado por VDM Verlag Dr. Mueller E.K., 2008

ISBN 10: 363909333X ISBN 13: 9783639093339

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Wasmuht, Barbara

Publicado por VDM Verlag Dr. Mueller E.K., 2008

ISBN 10: 363909333X ISBN 13: 9783639093339

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Branding and Corporate Identity : A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

Barbara Wasmuht

Publicado por VDM Verlag Dr. M�ller, 2008

ISBN 10: 363909333X ISBN 13: 9783639093339

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Taschenbuch. Condici�n: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour. N� de ref. del art�culo: 9783639093339

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Branding and Corporate Identity

Wasmuht, Barbara

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ISBN 10: 363909333X ISBN 13: 9783639093339

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Branding and Corporate Identity

Wasmuht, Barbara

Publicado por VDM Verlag Dr. M�ller, 2013

ISBN 10: 363909333X ISBN 13: 9783639093339

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Kartoniert / Broschiert. Condici�n: New. Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and bra. N� de ref. del art�culo: 4956774

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