Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response

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Sinopsis:

Acerca de los autores: Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.

Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.