Brand Valuation: Establishing a True and Fair View. Este artículo no está disponible.
Idioma: inglés
Editorial: Hutchinson Business Books, 1989
- Tapa dura
- Usado
Vendedor patrimonial
Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com
Vendedor de 5 estrellas
Vendedor de IberLibro desde 22 de diciembre de 1999
No disponible
Tapa dura
Condición: Usado - Regular
EUR 9,72
Descripción del artículo del vendedor
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780091742614.
N° de ref. del artículo 9353757
- Título
- Brand Valuation: Establishing a True and Fair View
- Autor
- Murphy, J. (ed)
- Editorial
- Hutchinson Business Books
- Año de publicación
- 1989
- Estado
- Fair
- Sobrecubierta
- Sobrecubierta Incluida
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0091742617
- ISBN 13
- 9780091742614
- Peso del artículo
- 550 gramos
- Catálogos de vendedores
- Business
Attempting to be a clear and accessible guide to a complex and increasingly topical subject, this book brings together the views of the leading experts working in the field of brand valuation. In a business climate dominated by merger and acquisition, the value of brands often plays a critical role. But the problem is how do you put a price on a name like Marmite, Smarties or Horlicks, which although mere words, still represent years of costly development and promotion. Brand valuation is a composite issue involving marketing, financial and legal considerations, and this book looks at the leading approaches and should be of interest to marketing strategists, investment bankers, accountants and intellectual property lawyers .
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
Attempting to be a clear and accessible guide to a complex and increasingly topical subject, this book brings together the views of the leading experts working in the field of brand valuation. In a business climate dominated by merger and acquisition, the value of brands often plays a critical role. But the problem is how do you put a price on a name like Marmite, Smarties or Horlicks, which although mere words, still represent years of costly development and promotion. Brand valuation is a composite issue involving marketing, financial and legal considerations, and this book looks at the leading approaches and should be of interest to marketing strategists, investment bankers, accountants and intellectual property lawyers .
“Acerca de” puede pertenecer a otra edición de este título.