Boom Start: Principles of Entrepreneurial Marketing

This year, out of 100 new ventures, only a few will succeed.

Help your students go from a good idea, to a great one.

Boom Start is about how smart entrepreneurs quickly go from a good idea to a great idea and profitability. The book guides the reader through the mindset, tactics, and behaviors of successful entrepreneurs. We call it having the right stuff. We believe that Boom Start will change your perceptions about how top-gun entrepreneurs compete and succeed in today's markets.

Boom Start highlights the five Super Laws that we have uncovered in our study of entrepreneurs - Sharpen the Angle, Ride Horses, Play Big, Do an Event, Reap the Rewards - and their associated Best Practices.

Each Super Law explains a basic principle in a logical and entertaining way; we show how startup companies succeed when they follow the laws, and why they are more likely to fail when they violate the laws. The Best Practices offer tactical tips on how to quickly bring your new business in line with each Super Law.

The Super Laws and Best Practices can be used as a practical framework for determining the likelihood of product success.