Blockchain Technology and Applications for Digital Marketing
Idioma: inglés
Editorial: Business Science Reference, 2021
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Librería: preigu, Osnabrück, Alemaniapreigu
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Blockchain Technology and Applications for Digital Marketing | Rohit Bansal (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Business Science Reference | EAN 9781799880820 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de ref. del artículo 120348870
- Título
- Blockchain Technology and Applications for Digital Marketing
- Autor
- Rohit Bansal (u. a.)
- Editorial
- Business Science Reference
- Año de publicación
- 2021
- Estado
- Neu
- Encuadernación
- Taschenbuch
- Idioma
- inglés
- ISBN 10
- 1799880826
- ISBN 13
- 9781799880820
- Peso del artículo
- 677 gramos
- Dimensiones
- 254 x 178 x 19 mm
- Catálogos de vendedores
- Bücher
Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
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Acerca del autor
Pacha Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience in Teaching, Research, Administration, Training, and consultancy. A prolific writer; Dr. Malyadri has authored 6 Books and 144 Research papers. He is a Peer Team member/Assessor, NAAC.. He is on the International Editorial advisory boards as a Member of 355 International Peer-reviewed journals. He carried out two Major Research Projects sponsored by the UGC, New Delhi. Under his guidance 13 Ph.D.’s and 14 M.Phil.’s are awarded. Dr. Malyadri served as Principal for more than a decade in affiliated colleges of Osmania University and Rayalaseema University and also served as Director (Research & Development) in a JNTUH affiliated Engineering College. He got an award of Senior Fellowship from ICSSR, New Delhi. He is also serving as Inspecting Authorities (IAs) appointed by the Ministry of Minority Affairs, Govt. of India to conduct inspections of the NGOs/Institutions/Skill Development Centre across the country. Dr. Malyadri is a State level Best Teacher awardee in the year 2008, honored by the Government of Andhra Pradesh.
Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.
Asif Pervez is working as an Assistant Professor (management) in the Centre for Distance and Online Education, Jamia Millia Islamia. He got MBA (FM) and Ph.D from Department of Commerce, Aligarh Muslim University Aligarh. His research and teaching interest includes finance, Banking, Investment and Blockchain technology among others. He has published several papers in journals of repute. He has presented papers in various national and international conferences. Before joining the Centre for Distance and Online Education, JMI, he has Pursued Post doctorate (UGC) and has served in Department of Commerce and Women’s College, AMU as Guest faculty.
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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