Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Lager, Fred
ISBN 10: 0517883708 ISBN 13: 9780517883709
Editorial: Crown Currency, 1995
Usado
Paperback
Librería:
ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 14 de mayo de 2010
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0517883708I4N00
Sinopsis:
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Acerca del autor: Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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Detalles bibliográficos
Título: Ben & Jerry's: The Inside Scoop: How Two ...
Editorial: Crown Currency
Año de publicación: 1995
Encuadernación: Paperback
Condición: Very Good
Condición de la sobrecubierta: No Jacket