Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor. Este artículo no está disponible.
353 valoraciones de Goodreads
Idioma: inglés
Editorial: Currency, 1995
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- Usado

Librería: Your Online Bookstore, Houston, TX, Estados Unidos de AmericaYour Online Bookstore
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No disponible
Tapa blanda
Condición: Usado - Regular
EUR 4,24
N° de ref. del artículo 0517883708-4-28397380
- Título
- Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Autor
- Lager, Fred
- Editorial
- Currency
- Año de publicación
- 1995
- Estado
- Fair
- Encuadernación
- paperback
- Idioma
- inglés
- ISBN 10
- 0517883708
- ISBN 13
- 9780517883709
- Peso del artículo
- 10 onzas
- Dimensiones
- 6x0x8
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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Acerca del autor
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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