Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor. Este artículo no está disponible.
355 valoraciones de Goodreads
Idioma: inglés
Editorial: Crown Currency, 1995
- Tapa blanda
- Usado
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Vendedor de 5 estrellas
Vendedor de IberLibro desde 2 de julio de 2009
No disponible
Tapa blanda
Condición: Usado - Aceptable
EUR 6,62
Descripción del artículo del vendedor
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G0517883708I3N00
- Título
- Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Autor
- Lager, Fred
- Editorial
- Crown Currency
- Año de publicación
- 1995
- Estado
- Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0517883708
- ISBN 13
- 9780517883709
- Peso del artículo
- 0,79 libras
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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Acerca del autor
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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