Ben and Jerry's: the Inside Scoop. Este artículo no está disponible.
Idioma: inglés
Editorial: Random House USA Inc, 1995
- Tapa blanda
- Usado
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Vendedor de IberLibro desde 23 de marzo de 2026
Condición: Usado - Bueno
EUR 6,89
Descripción del artículo del vendedor
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor.This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
N° de ref. del artículo CIN0517883708VG
- Título
- Ben and Jerry's: the Inside Scoop
- Autor
- Fred Lager
- Editorial
- Random House USA Inc
- Año de publicación
- 1995
- Estado
- Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0517883708
- ISBN 13
- 9780517883709
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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