Neuware - A revised and updated edition of the bestselling 'no-nonsense guide to beating the competition.'-Publisher's WeeklyBecoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on 'tie breakers,' updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.\* Revised and updated to remain relevant to today's market conditions and new innovations\* A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off\* Today's struggling economy puts even greater importance on the theory and practice of business differentiation\* This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition\* Reliable, proven advice that works for businesses of any size in any industryNow more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

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Detalles bibliogr�ficos

T�tulo: Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison
Editor: Wiley Aug 2009
Fecha de publicaci�n: 2009
Idioma: Ingl�s
ISBN 10: 0470496355
ISBN 13: 9780470496350
Encuadernaci�n: Taschenbuch
Edici�n: 2� Edici�n
Estado: Neu
Dimensiones: 229�mil�metros de ancho por 154 de alto por 23 de largo
Peso: 337 gramos

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Sinopsis

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.

Revised and updated to remain relevant to today's market conditions and new innovations
A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off
Today's struggling economy puts even greater importance on the theory and practice of business differentiation
This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition
Reliable, proven advice that works for businesses of any size in any industry

Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

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JOE CALLOWAY is a consultant on employee engagement and performance whose client list reads like a Who’s Who of business―from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame. For more information, visit JoeCalloway.com.

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Das Unternehmen AHA-BUCH GmbH: Seit der Gr�ndung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisg�nstig wie m�glich ihren B�cherwunsch zu erf�llen. Unsere Firma besch�ftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine W�nsche! Auf �ber 3700 m2 Fl�che haben wir �ber 100.000 B�cher, Modernes Antiquariat und Spiele auf Lager.

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