T�tulo: Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit
Editor: Kent Press
Fecha de publicaci�n: 2012
Idioma: Ingl�s
ISBN 10: 0983096333
ISBN 13: 9780983096337
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Very Good

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Sinopsis

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

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Gregory J. Battersby is a senior partner in the intellectual property law firm of Grimes & Battersby, LLP, and is the general counsel for the International Licensing Industry Merchandisers’ Association. He is the author of more than 25 books, including The Law of Merchandise and Character Licensing. He lives in Westport, Connecticut. Danny Simon built the licensing division for Carolco Pictures, Lorimar Productions, and 20th Century Fox, before opening his own licensing agency, the Licensing Group, Ltd. He has developed successful licensing programs for properties such as Baywatch, MASH, Mortal Kombat, Rambo, and Terminator 2: Judgment Day. He teaches a course on entertainment licensing at UCLA. He lives in Los Angeles.

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Descripci�n de la librer�a

Sharing is the best surprise When we share our excess with others we�re often surprised by what we feel, what changes in us, and who we get to know in the process. Sharehouse Goods exists to create that experience for as many people as possible. Sharehouse Goods receives excess stuff from individuals or organizations (our sharers), and then we liquidate that stuff, creating jobs for people in Milwaukee. The process is simple: we receive what people are willing to share, and then we sell it online or at our storefront, creating revenue for the sharers (to keep or to donate), and jobs for people who are struggling to find employment. There�s a lot of sharing going on, and even more surprises, at Sharehouse Goods.

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Sharehousegoods
WI, U.S.A.

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