Baked In: Creating Products and Businesses That Market Themselves

Alex Bogusky

264 valoraciones de Goodreads

Idioma: inglés

Editorial: Agate Publishing, United States, Evanston, 2011

1932841571 / 9781932841572

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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Vendedor de IberLibro desde 16 de marzo de 2007

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Condición: Usado - Bueno

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Descripción del artículo del vendedor

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR002898613

Título
Baked In: Creating Products and Businesses That Market Themselves
Autor
Alex Bogusky
Editorial
Agate Publishing, United States, Evanston
Año de publicación
2011
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1932841571
ISBN 13
9781932841572
Peso del artículo
145 gramos
Dimensiones
127.0 x 187.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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