B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)
Idioma: inglés
Editorial: CreateSpace Independent Publishing Platform, 2016
- Tapa blanda
- Usado
Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de AmericaSt Vincent de Paul of Lane County
Vendedor de IberLibro desde 11 de marzo de 2014
Condición: Usado - Aceptable
EUR 9,19
Cantidad disponible: 1 disponible
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paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.
N° de ref. del artículo B-04-4085
- Título
- B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)
- Autor
- Walker, Rich
- Editorial
- CreateSpace Independent Publishing Platform
- Año de publicación
- 2016
- Estado
- Good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 1523605308
- ISBN 13
- 9781523605309
B2B Social Media in just 15 Minutes a Day?
With few resources to devote to tweeting, pinning, and liking, many B2B businesses simply can’t justify social media effort for results such as brand awareness and relationship building. And for those of you already on social media, an estimated 87% of B2B marketers already are, you’re probably finding it hard to get results in a public space where almost every one of your competitors is battling for the attention of the same audience.
Once you own this book you can:
- Find out which social media site is driving more leads to B2B websites than any other
- Discover where your target audience is and how to grab and hold their attention
- Get inspiration from successful strategies of other brands, including your direct competitors
- Learn how to “build”, “nurture” and “engage” on the top 8 social media sites
- Build an effective brand/customer content strategy geared specifically for B2B companies
- Exploit all the tools (including free ones) you’ll need to streamline and simplify your ongoing social media strategy; clearly written in easy-to-follow, fully actionable steps
- Read exactly how I cut daily social media activity for an Australian ad agency to just 15 minutes per day
How This Book is Structured
This book is split into four parts; the first three tackling a different aspect of my social media strategy for B2B companies and the final part showing you how the previous three parts work in a real-world environment.
Part I examines why social media is important for B2B companies and investigates which popular social media platforms are most relevant and beneficial.
Part II examines which social media management tools can streamline and simplify ongoing social media content development after deciding on the type of content you will create.
Part III discusses how social media activity should be monitored and reported, in addition to listing the best practices of social media marketing on LinkedIn, Facebook, and Twitter.
Part IV then details the development of a social media strategy designed to introduce a B2B company to the online world, increase their social presence, and begin to generate targeted leads. By complementing this information with a real-life case study, this book shows you step by step exactly how to take advantage of social media with the resources you already have available.
Creating your company profile and posting content may increase your presence online, but unless you have a well-rounded strategy that makes your voice heard above the noise of other brands, including your direct competitors, you won’t attract new business and keep your audience interested in your business for the long term.
If you’re serious about boosting lead generation, customer acquisition, and client retention, scroll up and hit the ‘Buy’ button now.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
What’s most exciting about social media for B2B is the ease of entry and capacity for generating leads. What’s scariest about social media for B2B is getting started and keeping things going once you launch from the starting grid; especially for businesses with little resources to devote to tweeting, pinning, and liking.
This book delivers straightforward guidance on using social media to boost lead generation, customer acquisition, and client retention.
You'll master:
·Best practices of popular social media platforms
·Managing social media content creation & posting
·How to find & target the right people
·Tracking & reporting performance metrics
·How to manage risks & plan for future growth
How This Book is Structured
This book is split into four parts; the first three tackling a different aspect of my social media strategy for B2B companies and the final part showing you how the previous three parts work in a real-world environment.
Part I examines why social media is important for B2B companies and investigates which popular social media platforms are most relevant and beneficial.
Part II examines which social media management tools can streamline and simplify ongoing social media content development after deciding on the type of content you will create.
Part III discusses how social media activity should be monitored and reported, in addition to listing the best practices of social media marketing on LinkedIn, Facebook, and Twitter.
Part IV then details the development of a social media strategy designed to introduce a B2B company to the online world, increase their social presence, and begin to generate targeted leads. By complementing this information with a real-life case study, this book shows you step by step exactly how to take advantage of social media with the resources you already have available.
You will read how I managed to optimise the social media activity of a small Australian ad agency specialising in brand design and development based on their limited resources so that the individual responsible for managing five branded social media profiles can perform the necessary tasks in just 15 minutes a day.
Special Sections
Action steps conclude Chapters 1 through 9. They are designed to help you first launch your foray into social media and then make sure it continues with focussed effort.
The action step checklist is not the only resource you will use in your own strategy. Other tools recommended throughout this book offer further assistance in boosting your lead generation endeavours via consistent actions. These tools are the actual ones I use when advising companies on their social media strategies and offer advice on how to create them.
Wherever possible, I have also tried to highlight B2B companies doing great things on social media. Learning from other brands, including your direct competitors, is a simple but valuable exercise in taking your social media strategy performance to the next level.
“Acerca de” puede pertenecer a otra edición de este título.
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Eugene, OR, Estados Unidos de America
Vendedor de IberLibro desde 11 de marzo de 2014
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