Ancien livre de biblioth�que. Edition 2014. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2014. Ammareal gives back up to 15% of this item's net price to charity organizations.

N� de ref. del art�culo C-756-616

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: B to B branding: Creating synergies in the value chain
Editor: DE BOECK SUP
Fecha de publicaci�n: 2014
Idioma: Franc�s
ISBN 10: 2804184633
ISBN 13: 9782804184636
Encuadernaci�n: Softcover
Estado: Tr�s bon

Acerca de

Sinopsis

The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the "battle for visibility" in order to put an end to their anonymity status.

Acerca de los autores

Christophe B�naroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.

Philippe Malaval, graduated from Toulouse Business School, Doctor in management and habilitated to supervise research, is Professor of marketing and sales, in charge of several Master Programmes and MBAs or DBAs. He is also teaching in Engineering Schools. Experienced from the Industrial field, he founded and manages Business Conseil. Specialised in BtoB marketing, he is the author or co-author of several books from Strategy and Management of Industrial brands (published in Usa), BtoB brands and Aeropsace Marketing Management with Christophe B�naroya (published in USA, Italy, China). He also is the author of Pentacom with Jean-Marc D�caudin.

George Christodoulides is professor of Marketing - Birkbeck, University of London

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

Ver la p�gina web de la librer�a