The Automatic Customer: Creating a Subscription Business in Any Industry

--CHRIS GUILLEBEAU, New York Times bestselling author of The Happiness of Pursuit and The $100 Startup

"By page 40, The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!"

--JAY BAER, New York Times bestselling author of Youtility

"It's rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business okay, every business. Warrillow's case for adding a recurring revenue stream to your business model is convincing and he shows you nine ways to do it, as well as how to navigate the potential pitfalls."

--VERNE HARNISH, CEO of Gazelles and author of Scaling Up, The Greatest Business Decisions of All Time, and Mastering the Rockefeller Habits

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again."

--JOHN JANTSCH, author of Duct Tape Marketing and Duct Tape Selling

"In this fantastic book, John Warrillow provides a clear path to turning your company from one that needs to start from scratch every month to one in which your work and, most important, your results, are predictable. If you want to build a business with a very healthy bottom line and extremely well-served customers, this book is an invaluable resource."

--BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies