Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

Hubert K Rampersad

18 valoraciones de Goodreads

Idioma: inglés

Editorial: Emerald Publishing Inc, 2009

1607520990 / 9781607520993

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader, is-make this book part of your life. Don't just read this book for its interesting content. Don't be content with a few aha moments. Make it part of your life planning-and ultimately part of your life If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world - From the Foreword by Marshall Goldsmith Author of What Got You Here Won't Get You There Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to making a desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action. -From the Afterword by Dave Ulrich Professor of Business, University of Michigan This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. Authentic Personal Branding entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a roadmap of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.…

N° de ref. del artículo CIN1607520990A

Título
Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand
Autor
Hubert K Rampersad
Editorial
Emerald Publishing Inc
Año de publicación
2009
Estado
Fair
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1607520990
ISBN 13
9781607520993

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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