Assessment of the commercial applicability of artifical intelligence in electronic Businesses

Idioma: inglés

Editorial: Examicus Verlag, GRIN Verlag Aug 2012, 2012

3867466319 / 9783867466318

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This item is printed on demand - Print on Demand Titel. Neuware -Diploma Thesis from the year 2002 in the subject Business economics - Operations Research, grade: 1.3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: The purpose of this thesis is to analyse, assess and evaluate the potential of commercial applica-tions of artificial intelligence in electronic businesses. Therefore the main research question of this paper is whether artificial intelligence is reasonably applicable in Internet-related busi-nesses, first in terms of effectiveness and second in terms of efficiency. In the assessment the application of artificial intelligence in electronic businesses is represented by the employment of intelligent agents. In harmony with the major research question emphasized above, the paper provides a thorough discussion about the economic impact of the most common and relevant application types of intelligent agents on electronic commerce environments. In addition the driving underlying technologies of intelligent agents are analysed with respect to artificial intelligence techniques and methods, and current standardisation efforts.The assessment itself constitutes of theoretical and practical instruments that measure the com-mercial applicability of artificial intelligence in electronic businesses. First, the effectiveness of employing intelligent agents will be measured with a cost-benefit analysis to prove whether it is the right thing to do for an electronic business. Second, the efficiency of such an application will be assessed with a detailed SWOT-Analysis in order to determine whether employed agents do their job right. Finally, the results from a range of expert interviews with dominating devel-opers in the field of intelligent systems technology will be integrated into the assessment. Expert interviews as a research method seem to be appropriate for this assessment as they investigate the phenomenon within its real-life context. Furthermore they extend experience or add strength to what is already known through previous research. In a final summary and evaluation the answer to the given research question is provided. By the end of the thesis, the reader should have gained a strong comprehension of the linkages between electronic commerce and intelligent agents and should understand the resulting implications of the technology¿s application on electronic businesses.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.…

N° de ref. del artículo 9783867466318

Título
Assessment of the commercial applicability of artifical intelligence in electronic Businesses
Autor
Thomas Kramer
Editorial
Examicus Verlag, GRIN Verlag Aug 2012
Año de publicación
2012
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3867466319
ISBN 13
9783867466318
Peso del artículo
129 gramos
Dimensiones
210x148x6 mm

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