Assessing the feasibility of a B2B strategy in the hearing aid sector | Using the Flowing Stream Strategy Framework. Este artículo no está disponible.
Idioma: inglés
Editorial: LAP LAMBERT Academic Publishing, 2016
- Tapa blanda
- Nuevo
Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 47,95
Descripción del artículo del vendedor
Assessing the feasibility of a B2B strategy in the hearing aid sector | Using the Flowing Stream Strategy Framework | Issam Skalli | Taschenbuch | 104 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659826788 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
N° de ref. del artículo 103939509
- Título
- Assessing the feasibility of a B2B strategy in the hearing aid sector | Using the Flowing Stream Strategy Framework
- Autor
- Issam Skalli
- Editorial
- LAP LAMBERT Academic Publishing
- Año de publicación
- 2016
- Estado
- Neu
- Encuadernación
- Taschenbuch
- Idioma
- inglés
- ISBN 10
- 3659826782
- ISBN 13
- 9783659826788
- Peso del artículo
- 173 gramos
- Dimensiones
- 220 x 150 x 7 mm
- Catálogos de vendedores
- Bücher
The hearing aid sectors in emerging markets are mostly unregulated and highly competitive markets. This growing industry presents a unique set of business development and marketing challenges where hearing aid specialists rely on intimacy with otolaryngologists for patient referrals. This book focuses on a hearing-aid retailer in Morocco experiencing slow growth and high operational costs in this B2C sector. To overcome this challenge, Issam Skalli explores the internal and external factors of this market and makes actionable and strategic recommendations. Flowing Stream Strategy tools and principles are applied for this purpose to assess the feasibility of a B2B strategy and to propose a balanced strategic change with continuity of existing B2C operations.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
The hearing aid sectors in emerging markets are mostly unregulated and highly competitive markets. This growing industry presents a unique set of business development and marketing challenges where hearing aid specialists rely on intimacy with otolaryngologists for patient referrals. This book focuses on a hearing-aid retailer in Morocco experiencing slow growth and high operational costs in this B2C sector. To overcome this challenge, Issam Skalli explores the internal and external factors of this market and makes actionable and strategic recommendations. Flowing Stream Strategy tools and principles are applied for this purpose to assess the feasibility of a B2B strategy and to propose a balanced strategic change with continuity of existing B2C operations.
“Acerca de” puede pertenecer a otra edición de este título.