Assessing Customer Needs, Airport Management After The Deregulation: Managing And Selecting Airport After The Air Transportation Industry Deregulation. Este artículo no está disponible.
Idioma: inglés
Editorial: Lap Lambert Academic Publishing, 2012
- Tapa blanda
- Nuevo
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 6 de enero de 2003
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Tapa blanda
Condición: Nuevo
EUR 159,65
Descripción del artículo del vendedor
372 pages. 8.66x5.91x0.84 inches. In Stock.
N° de ref. del artículo __3659156884
- Título
- Assessing Customer Needs, Airport Management After The Deregulation: Managing And Selecting Airport After The Air Transportation Industry Deregulation
- Autor
- Bellow, Edgar; Bellow, Edgar
- Editorial
- Lap Lambert Academic Publishing
- Año de publicación
- 2012
- Estado
- Brand New
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 3659156884
- ISBN 13
- 9783659156885
- Peso del artículo
- 0,6 kilogramos
This mixed methods research identified the factors influencing the airport selection decision among passengers and managers of air carriers to provide airports with information to guide their marketing efforts. The deregulation of the air transportation industry in the EU has led to increased competition among airports, including competition from airports outside the local catchment area. The research was based on the assumptions of discrete choice theory concerning the process by which passengers and air carriers weight factors when faced with a decision among mutually exclusive alternatives. The mixed methods research design provided a pragmatic approach to addressing the research questions of the study, which focused on identifying factors influencing airport selection decisions in the three dimensions of environment, operational, and marketing factors.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
This mixed methods research identified the factors influencing the airport selection decision among passengers and managers of air carriers to provide airports with information to guide their marketing efforts. The deregulation of the air transportation industry in the EU has led to increased competition among airports, including competition from airports outside the local catchment area. The research was based on the assumptions of discrete choice theory concerning the process by which passengers and air carriers weight factors when faced with a decision among mutually exclusive alternatives. The mixed methods research design provided a pragmatic approach to addressing the research questions of the study, which focused on identifying factors influencing airport selection decisions in the three dimensions of environment, operational, and marketing factors.
“Acerca de” puede pertenecer a otra edición de este título.
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