Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
Idioma: inglés
Editorial: HarperCollins Publishers Inc, 2021
- Tapa dura
- Usado
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Vendedor de AbeBooks desde 23 de marzo de 2026
Condición: Usado - Regular
EUR 5,75
Cantidad disponible: 1 disponibles
Añadir al carritoDescripción del artículo del vendedor
Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance,every industry is turning digital, and every company needs the best software towin the hearts and minds of customers. The landscape has shifted from theclassic build vs. buy question, toone of build vs. die. Companies haveto get this right to survive. But how do they make this transition?Software developers are sought after, highly paid,and desperately needed to compete in the modern, digital economy. Yet mostcompanies treat them like digital factory workers without really understandinghow to unleash their full potential. Lawson argues that developers are thecreative workforce who can solve major business problems and create hitproducts for customers?not just grind through rote tasks. From Google andAmazon, to one-person online software companies?companies that bring softwaredevelopers in as partners are winning. Lawson shows how leaders who buildindustry changing software products consistently do three things well. First,they understand why software developers matter more than ever. Second, theyunderstand developers and know how to motivate them. And third, they invest intheir developers' success. As a software developer and public company CEO,Lawson uses his unique position to bridge the language and tools executives usewith the unique culture of high performing, creative software developers. AskYour Developer is a toolkit to help business leaders, product managers, technicalleaders, software developers, and executives achieve their common goal?buildinggreat digital products and experiences.How to compete in the digital economy? In short: AskYour Developer.…
N° de ref. del artículo CIN0063018292A
- Título
- Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
- Autor
- Jeff Lawson
- Editorial
- HarperCollins Publishers Inc
- Año de publicación
- 2021
- Estado
- Fair
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 0063018292
- ISBN 13
- 9780063018297
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.
As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.
How to compete in the digital economy? In short: Ask Your Developer.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Jeff Lawson is a co-founder and CEO at Twilio. He is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO & CTO of Versity. He was also one of the original product managers for Amazon Web Services.
At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions.
Jeff grew up in the suburbs of Detroit, started his first company in middle school, and earned his BS in Computer Science & Film/Video from University of Michigan.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books Inc
Montgomery, IL, Estados Unidos de America
Vendedor de AbeBooks desde 23 de marzo de 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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